Ideation Washing Machine

Description

Honey comb mapping is a tool for understanding, learning, getting inspired, and networking while visiting other locations. The purpose of the tool is to document other locations through the eyes of a visitor or a tourist. It helps the visitor to document the most interesting and educational touchpoints of their journey while also giving valuable information of the visitor’s behaviouIdeation washing machine is a brainstorming method (created by Mira Alhonsuo, 2021) and primarily focuses on creative thinking. It is a group activity, where everyone’s dreams and interventions from the local cultural tourism are considered further. It aims to combine three different categories or elements of things and create a new service or product. The method pushes participants to build unique combinations and use their imagination to see how a service or product can work with various elements. These elements can also be metaphors that help deepen an idea to make it more workable. As a method, it is ideal for early phase ideation, when any development limitations are not considered.

Organization

• University of Lapland

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