Destination design roadmapping

Description

Destination Design Roadmapping allows stakeholders in a destination to critically engage with the development of experiences and/or supporting facilities (e.g. hotels, infrastructure) and other interventions (e.g. communication campaigns) for different groups of visitors. It can be used to facilitate a discussion with regards to the desirability of individual experiences, but it also can help provide clarity with regards to which developments can have an immediate impact and which ones would work better at a later point in time (e.g. because they benefit from a previously developed infrastructure). Finally, it supports a discussion on taking ownership for activities and interventions needed for sustainable cultural tourism development. It does all of this by asking stakeholders to discuss and develop a timeline of possible experiences, facilities and/or interventions. The experiences and interventions may be provided outright, but it also works well to use the ‘Ideation Washing Machine’, which can also be found in this toolkit, for their development

Organization

• Breda University of Applied Sciences

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