Customer Journey Mapping
Customer journey maps provide a time-based overview of touchpoints (or activities) tourists (or personas) participate in or interact with before,…
Persona development tool
Category
- Persona
Participants
- Not applicable
Duration
- 30 - 90 minutes
Type
- Template
Description
Personas provide archetypical fiction-based descriptions of needs, wishes, and behaviour patterns in a narrative profile of (fictitious) characters representing a real larger group of tourists, residents, users, or other stakeholders. Ideally, personas represent a group of people with similar demographics, values, behavioural patterns and interests, for instance, nature seekers or extreme explorers in a traveling context. Personas are useful for providing understandable information quickly including the main behavioural patterns and features of the certain type of user, tourist, resident, or stakeholder.
Organization
- Breda University of Applied Sciences
Link
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