Strategic Roadmap for Cultural Tourism Change

Category
  • Decision making
Participants
  • Between 4 and 12
Duration
  • 60 - 90 minutes
Type
  • Template
Strategic Roadmap for Cultural Tourism Change

Description

Strategic roadmap is a tool for mapping the future strategic directions of cultural tourism change by prioritizing the order of implementation of an intervention. The continuously changing operational environment underlines the importance of strategic planning (Tribe, 2016). Strategic roadmap works as an action plan towards the set goals and implementation of sustainable tourism initiatives and interventions. Strategic roadmap can focus on new initiative or intervention, or it can help to reinforce already existing ones. Strategic roadmap combines the strategy with implementation plans by describing the order of each phase in which these goals and plans should be realised (Benthien, n.d). The timeline of the strategy roadmap is usually set for few years ahead, hence it also support an afterlife strategy.

Organization

  • University of Lapland

Link

smartcultour.eu