Visitor flow mapping

Description

Identifying key attractions and supporting tourism resources on a particular trajectory, logistical behaviour is visualised in a geographical map and evaluated in relation to over- or under visited areas and resident / entrepreneur evaluations. Visitor Flow Maps can be developed based on tacit knowledge of stakeholders but also by using tracking data (e.g. destination app user data). Visitor Flow Maps can be generic but in reality they are influenced by daytime, seasons and events. Very often visitors use similar modes of transportation (e.g. public transport) to and at the destination. Moreover they use the same available accommodations to stay the night. Consequently some of their individual journeys look alike, leading to paths on and off the beaten track or so-called visitor flows which can mapped geographically. Such a map therefore provides an overview of how different groups of visitors move about the destination. This map can be used to evaluate their behaviour and to see how (new) attractions can be accessed as part of this network of visitor flows or how to change visitor behaviour in overvisited areas.

Organization

• Breda University of Applied Sciences

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